B3 Establishes Cultural Biosecurity Ambassador Roopū

A Cultural Biosecurity Ambassador roopū has been established after a series of hui led by the Better Border Biosecurity (B3) research collaboration.

B3 Māori Research Leader Alby Marsh says the roopū is made up of representatives and owners of regional tourism organisations, cultural tour and trek operators, and food production companies.

Their aim is to champion biosecurity by leading thinking through proactive engagement and action in the tourism and primary industries sector.

The roopū also aims to grow the number of Ambassadors around Aotearoa and engage young groups, such as rangatahi, to become cultural biosecurity champions.

Read more about the B3 hui (one was held in Tauranga) and the Cultural Ambassador roopū.